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A comprehensive content campaign for the prestigious Raffles OWO Hotel, utilising multi-channel distribution across key social media platforms and luxury media outlets, including FIGARO China. Targeted specifically at high-net-worth Chinese travellers to London, the campaign features curated storytelling on Luning’s RED account and an in-depth travel feature in FIGARO China that showcases the rich history and iconic suites of the OWO. The strategy is designed to captivate affluent audiences by highlighting the allure and legacy of this legendary hotel.
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